For years I looked for the perfect model that could help take brands into the future. Most of them purely focused on the telling you where you had been... then I thought why not create one.
Working closely with Thomas Gad I took the best of his 4D model and added my own elements to it to create the i-code... the code to becoming iconic!!
It is a simple process that can have amazing outcomes - ones that everyone in the organisation uses - it isn't a tome that sits on a shelf gathering dust - it is an everyday practice.
Consider this ... you are working for an organisation and everyone seems to have their own plan, their own way of doing things and nothing seems to gel. On the other hand, if you had a brand i-code it woud help everyone know the action they should be taking... and it all revolves around two words.
Working with an award winning cheese maker we developed their i-code and their two words - "special" and "different". This then measures everything they do... from hiring and new products to shop layout and website... before they do anything they ask "Is this special, is this different?"
With this is mind... now reflect on this - Virgin's words are revolutionary and entertaining...imagine them doing anything that didn't reflect these words...and Starbucks is just one ...exhale...ahhhh!!!
So...what is your code to becoming iconic??? Would love to help find it!!!
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