When HR meets brand...

Last night a friend of mine sent me a job that he was interested in via LinkedIn. I asked him why he wanted to change his job and he said the usual... I have had enough... not getting anywhere ... feel I have more to offer .... not feeling appreciated... you get the message!!

When I had a good look at the job I realised that he was actually taking a step backwards - he would take a drop (not big) in salary and his title was slightly less... so not a huge downward move but enough for me to question him about it.

His reply floored me. This is essentially what he said (obviously not word for word)...
"well, the new company has really nice offices, they understand that you also have a life and family, they give you 6 weeks holidays, they have regular social functions that include the family, they fully support any training and education you want to do, they also don't encourage you to sit at your desk all day and make a point of you getting out, walking around, having coffee with other employees... so it sounds like what I need"

Sounds ideal so I looked into it. Obviously I won't mention the company (everyone would line up and work there...  which is the point). The surprising thing is that such a company does exist and their structure, support and style is completely in line with their brand ... making it a desirable place to work....so much so that people are prepared to take a step backward to work there!

My friend is still hoping to get the job but looking at the advert I can imagine how many applicants they would have received - far more than most of their competitors I bet. And their HR costs would be a lot lower as they are not constantly looking to replace people.

So... is your company a desirable place to work? What are your rentention rates? (This company only looses people through retirement or family issues). Imagine working at a place that promises all that it looks... not just a pretty cover but the content is just as brilliant.... and your staff are part of your brand!